Become the recognizable expert
you were meant to be.
And please, do one thing: stop waiting for permission.
Learn about your why and how to share an intentional image with the world
Become confident and understand those ‘little voices’ in your head
Build a better network, grow your career and take charge.
Trusted by people
working at:
BBC
Samsung
CXL
Booking.com
and more…
Samsung
Samsung
STOP BEING INVISIBLE.
Become the recognizable expert you were always meant to be.
You do the work. You get the results. But when promotions or high-profile projects come around, you’re skipped over. You’re seen as the "helpful assistant" who takes the notes and loads the dishwasher, rather than the expert leader who drives the strategy. You’ve been taught to wait until you’re "ready" or have permission to speak up, while your expertise is questioned faster than your male peers.
The Result: Your career is stagnant because your value is hidden.
BEING ‘CRINGY’ IS THE INVESTMENT TO PAY.
You know you should be posting on LinkedIn, but the thought of hitting "Post" fills you with dread. You struggle with imposter syndrome, fear of looking stupid, or the belief that you have nothing unique to say. When you do post, you don't have a system, so you're inconsistent, the algorithm ignores you, and your efforts feel like a waste of time.
The Result: You remain a "recreational LinkedIn-er" while others build the network and inbound opportunities you want.
Stop Visibility Paralysis and being afraid of what others think.
What You'll Learn
This isn’t about going viral or becoming a ‘guru’.
It’s about you living your best life.
Discover the overlap between what you love, what you're great at, and what the market needs so you can stand out in a crowded industry. Learn how to create your proposition and how to stand out by being truly yourself.
1. Find your Ikigai & positioning
3. Build Your Confidence
Learn specific strategies to quiet your inner critic and stay consistent, even when the algorithm is tough or the "hate" (and praise) starts coming.
Monet Goode, Instructor
Move from "I don't know what to say" to a clear strategy with an unlimited idea backlog. Learn the "Value-First" editing process that turns your thoughts into scroll-stopping hooks and engaging posts.
2. Create content that you’re proud of
Stop chasing oppotunnities and start attracting. Move beyond the "digital CV" mindset. We teach you how to treat your LinkedIn profile like a high-converting landing page that builds authority and captures interest while you sleep.
3. A profile as optimized landing page
Become who you are meant to be.
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Become who you are meant to be. 〰️
We offer: A Live Cohort
2x 1.5 hours of live sessions
community access
direct exercises to build your proposition
€199
Why we want to help you.
Lucia & Daphne are Co-founders of Women in Experimentation: a 1600+ powerful community built with the help of their personal brands.
We’ve used the tactics we share to generate over €450,000 in revenue (Lucia) and build a newsletter to 2,800+ subscribers (Daphne) while she was paid to write other content as well.
We didn’t achieve these goals by going viral, but by being the best we could give to the world.
Our why? Helping people (especially women) grow and live the lives they are meant to live, by taking small, humane understandable steps.
From in-depth courses to exclusive content, these resources are made to move with you—and move you forward.
From Our Clients
Eleanor
“This platform has become a regular part of my routine. It’s easy to use, beautifully designed, and full of helpful material.
Reese
'“What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me.”
Emmett
“Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference.
Jaya
“The mix of video, written content, and downloadable resources makes everything feel accessible and well-rounded.
Your Questions, Answered
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Membership typically includes access to our full library of digital content—videos, courses, resources, and any new material we release while you're subscribed.
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Definitely. You can switch plans, upgrade, or make changes to your membership anytime.
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Yes! We’re always expanding the library with fresh content, tools, and updates to keep your learning and inspiration going strong.
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Memberships are flexible and can be canceled at any time from your account. You’ll retain access through the end of your current billing cycle.

